Yellow Pages iconography and illustrations
Loogart works with companies to enhance their brand through illustration, graphic design and user interface design. Yellow Pages reached out to Loogart to build a transitional brand towards a new vision based off Turner Duckworth's proposition and to create icons and illustrations.
Handmade and Cut paper
We gladly took on the challenge to create visuals that blended perfectly within the new brand system defined by Turner Duckworth. This included the creation of a suite of icons for their apps, web illustrations and print cityscape designs.
App onboarding user interface
Loogart was also involved for quick prototyping of the onboarding process in the Yellow Pages iOS app. This was mainly an exercise to evaluate how Yellow Pages could implement their new visual language and assets into their existing products.
Yellow Pages B2B
We created multiple illustrations for the B2B website which strongly conveys the Handmade style. You can view them on their B2B website.
We created 3 cityscape illustrations for the Yellow Pages HQ offices walls in Montreal, Toronto and Vancouver. The idea was to draw the cityscape of each city using one continuous Handmade line.
Yellow Pages x Loogart
Successful branding evokes proper emotion and we believe that creating a full-range of visuals to supports the brand effectively and inspires action and feelings of trust with their existing client base and prospective clients. We are proud to have been part of Yellow Pages' rebrand and we are excited to see all designs rolled out in the near future.