yellow pages new iconography design

Yellow Pages iconography and illustrations

Loogart works with companies to enhance their brand through illustration, graphic design and user interface design. Yellow Pages reached out to Loogart to build a transitional brand towards a new vision based off Turner Duckworth's proposition and to create icons and illustrations.

Yellow Pages original app icons
Yellow Pages app icons version 2 by Loogart
Yellow Pages app icons version 3 by Loogart
Yellow Pages app icons version 3 by Loogart
Yellow Pages app icons solution 1 by Loogart
Yellow Pages app icons solution 2 by Loogart

Handmade and Cut paper

We gladly took on the challenge to create visuals that blended perfectly within the new brand system defined by Turner Duckworth. This included the creation of a suite of icons for their apps, web illustrations and print cityscape designs.

Yellow Pages new icons set 1 by Loogart
Yellow Pages new icons set 2 by Loogart
Yellow Pages new icons set 3 by Loogart
Yellow Pages new icons set 4 by Loogart
Yellow Pages new icons set 5 by Loogart
Yellow Pages new icons set 6 by Loogart

App onboarding user interface

Loogart was also involved for quick prototyping of the onboarding process in the Yellow Pages iOS app. This was mainly an exercise to evaluate how Yellow Pages could implement their new visual language and assets into their existing products.

Yellow pages app main UI by Loogart
Yellow pages app onboard UI by Loogart 1
Yellow pages app onboard UI by Loogart 2
Yellow pages app onboard UI by Loogart 3
Yellow pages app onboard UI by Loogart 4
Yellow pages app Handmade onboard UI by Loogart 5
Yellow pages Handmade app onboard UI by Loogart 6
Yellow pages Handmade app onboard UI by Loogart 7
Yellow pages Handmade app onboard UI by Loogart 8

Yellow Pages B2B

We created multiple illustrations for the B2B website which strongly conveys the Handmade style. You can view them on their B2B website.

Yellow Pages B2B illustration by Loogart features
Yellow Pages B2B illustration by Loogart mobile placement
Yellow Pages B2B illustration by Loogart selling points
Yellow Pages B2B illustration by Loogart we're big
Yellow Pages B2B illustration by Loogart but we're also small
Yellow Pages B2B illustration by Loogart personal digital advisor
Yellow Pages B2B illustration by Loogart backed by 1000 experts
Yellow Pages B2B illustration by Loogart certified skills
Yellow Pages B2B illustration by Loogart results
Yellow Pages B2B illustration by Loogart beyond cookie cutter
Yellow Pages B2B illustration by Loogart within your budget

Cityscape illustration

We created 3 cityscape illustrations for the Yellow Pages HQ offices walls in Montreal, Toronto and Vancouver. The idea was to draw the cityscape of each city using one continuous Handmade line.

Yellow Pages Montreal Cityscape illustration by Loogart
Yellow Pages Toronto Cityscape illustration by Loogart
Yellow Pages Vancouver Cityscape illustration by Loogart

Yellow Pages x Loogart

Successful branding evokes proper emotion and we believe that creating a full-range of visuals to supports the brand effectively and inspires action and feelings of trust with their existing client base and prospective clients. We are proud to have been part of Yellow Pages' rebrand and we are excited to see all designs rolled out in the near future.