Le Burger Week Illustration by Loogart

Le Burger Week Visual Design by Loogart

Every year since 2012, between September 1-7, an army of restaurants across Canada and the U.S. will bring you the most incredible burgers you would have never imagined possible. This foodie initiative, which has become a flagship festival called “Le Burger Week” brings a whopping 200,000 + participants who increase traffic drastically at the restaurants who push culinary creativity to the next level.

Le Burger Week Table tent design by Loogart
Le Burger Week Poster design by Loogart

Design partner

Loogart became a design partner of Le Burger Week and People Mover Tech. While maintaining the current logo design due to its popularity, we were challenged to create an accompanying visual design to solidify the brand and enhance its versatility on the web and on print material. This led to the creation of a custom line-art illustration based off the current brand which could be used as a primary or secondary element for any promotional material. E.g. it could be used as the main jumbotron on the website or a pattern background to accompany the logo on print material.

Le Burger Week line art illustration by Loogart
Le Burger Week poster design option 1
Le Burger Week poster design option 2
Le Burger Week poster design by Loogart final English
Le Burger Week poster design by Loogart final French
Le Burger Week Facebook banner design by Loogart
Le Burger Week certificate design by Loogart

A brand new web experience

We redesigned the user experience and gave a new web interface to Le Burger Week based on user feedback from the previous years. Updates included a fresh and clean design with a familiar look, an improved mobile design, increased imagery, enhanced web typography, meaningful and delightful navigational animations.

Le Burger Week mobile website 5
Le Burger Week mobile website 2
Le Burger Week mobile website 4
Le Burger Week mobile website 1
Le Burger Week mobile website 3
Le Burger Week mobile website 6
Le Burger Week desktop website 3
Le Burger Week desktop website 1

Web is King. Print is Queen.

Loogart was also in charge of creating the graphic work for print material such as promotional posters, table tents, stickers and award certificates for award-winning restaurants.

Le Burger Week restaurant sticker design by Loogart