adib alkhalidey Loogmoji with different funny haircuts

Adib Alkhalidey's Ingénu Ads

Adib Alkhalidey is one of Quebec’s funniest comedians and the future of humour in La Belle Province. Mentored by Martin Matte in 2012 for his debut show “Je t’aime” which was a huge success, he is all over Quebec television and is a starring actor in the hit series “Like moi” along with actors Katherine Leave, Marie-Soleil Dion, Guillaume Lambert and Karine Gonthier-Hyndman.

Adib x Loogart

Adib approached Loogart in 2017 to build an advertising campaign based off the Loogmoji style. This led to the design of Adib’s Loogmoji, a dozen mini-animated videos and GIFs for social media promotion, a 1-minute promotional video which will make you LOL and traditional newspaper print ads in Le Devoir.

Publicité Ingénu: Adib vs. le dessinateur

Ingénu en GIFs: Adib en tournée

A post shared by Loogart (@loogart) on Dec 11, 2017 at 8:43am PST

A post shared by Loogart (@loogart) on Dec 12, 2017 at 11:28am PST

A post shared by Loogart (@loogart) on Jan 18, 2018 at 5:53am PST

A post shared by Loogart (@loogart) on Nov 22, 2017 at 1:07pm PST

A post shared by Loogart (@loogart) on Sep 20, 2017 at 10:13am PDT

A post shared by Loogart (@loogart) on Sep 21, 2017 at 7:30am PDT

A post shared by Loogart (@loogart) on Oct 26, 2017 at 3:55am PDT

A post shared by Loogart (@loogart) on Nov 1, 2017 at 12:49pm PDT

A post shared by Loogart (@loogart) on Sep 23, 2017 at 5:37am PDT

Saviez-vous que @adibalkld a un côté musical? Allez voir son show #ingenu!!!

A post shared by Loogart (@loogart) on Oct 25, 2017 at 7:18am PDT

Campaign success

The reception of this advertising campaign led by Adib himself was very positive. Working with Adib was exceptional - his raw talent, knack for laughter and willingness to push the envelope artistically made this project so much fun.

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